![]() ![]() With help from the staff at Duk’s, Wilson, alongside team members like creative director Randall Kentworthy, spent three hours on Friday, April 28, recording the short to ape Anderson’s aesthetic. Anderson has no real ties to Chicago - save his affection for casting suburban native Bill Murray in roles. It’s also listed as a member of Vienna’s Hall of Fame, so it was easy for Laughlin Constable to find. Duk’s has no special bells and whistles it represents authentic Chicago, Wilson says. They landed on Duk’s because the tiny stand showcased the best traits of a Chicago hot dog stand, Wilson says. That led Mervyn Dukatte and cousin Donald Marsalle to drop the “Donald” in the restaurant’s original name.Ī post shared by Vienna Beef video, posted on Instagram, came together in 24 hours after Wilson and his colleagues - including account services lead Chelsey Wahlstrom - surveyed social media trends. The Walt Disney Company famously served ownership with a trademark infringement lawsuit. Once a mini-chain with 16 locations and founded in 1954 under the name Donald Duk’s Red Hots, the West Town stand is all that remains. But beyond the quest for sausage domination along the eastern seaboard, Vienna recently hired a new social media firm, Laughlin Constable, which pieced together a charming film at Duk’s Red Hots, a hot dog stand in West Town. For one, the encased meats have made it to New York, the land of Sabrett, Nathan’s, and Hebrew National. Still, Vienna has come a long way since its introduction at the Colombian Exposition in 1893. Vienna Beef has cornered the market of Chicago’s hot dog stands, with many restaurant owners believing they need the company’s sausage for an authentic experience, complete with the neon signs. If the thought of the 130-year-old hot dog maker posting TikToks is a bit much to process, go ahead and take a moment. It also didn’t hurt that May 1 happened to be Anderson’s birthday: “It was the perfect storm,” Wilson says. ![]() Laughlin Constable’s Director of Social Strategy Bryan Wilson says the Vienna Beef clip, posted Monday, May 1, was the highest-performing piece of Instagram video content Vienna Beef has ever had. The results make the everyday look cinematic. The trend, in a nutshell, takes mundane tasks - say, a trip to the coffee shop - and turns them into short videos with saturated colors, sans serif text, and music to look and sound like an Anderson film. Vienna Beef, Chicago’s ubiquitous sausage maker, is at the center of a video trend sweeping the Internet in which creators mimic the cinematic style of Wes Anderson, the filmmaker known for movies like Rushmore, The Life Aquatic with Steven Zissou, and The Royal Tenenbaums. ![]()
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